There’s even a blog about it. I use Yelp! only occasionally but I do rely on reviews on Google and elsewhere. This can be a touchy subject for many small business owners as they can and do find customers through online reviews.I found my barber through those reviews and I know he takes those online reviews pretty seriously. Its also ripe for abuse as small businesses may be tempted to put as many five star reviews up as the can. What this lawsuit alleges though is that Yelp! asked for money to make the bad reviews go away. Yelp! denies this and states that they only remove reviews that they believe are illegitimate.