By Paul
There’s even a blog about it. I use Yelp! only occasionally but I do rely on reviews on Google and elsewhere. This can be a touchy subject for many small business owners as they can and do find customers through online reviews.I found my barber through those reviews and I know he takes those online reviews pretty seriously. Its also ripe for abuse as small businesses may be tempted to put as many five star reviews up as the can. What this lawsuit alleges though is that Yelp! asked for money to make the bad reviews go away. Yelp! denies this and states that they only remove reviews that they believe are illegitimate.
http://yelpclassaction.wordpress.com/
By Paul
I was recently quoted on the Agency Babylon blog about who owns your digital identity. It is an interesting topic and one that many companies and individuals probably haven’t fully considered in their social media policies. My comments were based on discussions with other attorneys on acceptable social media policies. Companies are often want to use social media tools to engage with their customers better, but sites like LinkedIn and Facebook are really designed for individuals so it can be difficult to control. It can also cause problems with data that would otherwise be confidential such as customer and contact lists, because your friends and contacts are at least partially public.
See the article and discussion at:
Thought leaders, issue followers weigh in on who has a stake in your professional digital life
By Paul
I have a short article over on TECHdotMN about why new businesses need to have a plan to protect trade secrets.
