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New FTC Guidelines for Bloggers Takes Effect December 1st.

New FTC Guidelines for Bloggers Takes Effect December 1st.

Starting on December 1, 2009 the Federal Trade Commission’s new guidelines for testimonials by bloggers, Tweeters, Facebook-ers and others will take effect. These guidelines are set to help determine whether or not paid testimonials or endorsements are covered by the FTC Act. Bloggers who are paid by a company in exchange for a positive reviewRead more about New FTC Guidelines for Bloggers Takes Effect December 1st.[…]

Probelms with Contextual Advertising

Probelms with Contextual Advertising

Google, Yahoo! and others offer advertising services that can pluck words from a web page to create customized advertisements. Contextual Advertising as its called, is a really cool feature but there are some potential problems that companies considering online advertising campaigns should consider. 1. They can make you look bad. See this Business Insider storyRead more about Probelms with Contextual Advertising[…]

ISP ordered to pay $32 million for contributing to trademark infringement

ISP ordered to pay $32 million for contributing to trademark infringement

This is an interesting story especially because the amount of damages awarded are so high. The ISP was a host to a number of sites that were selling counterfeit fashion goods like Louis Vuitton handbags. The ISP had claimed an exemption under the DMCA, however the court correctly concluded that that only applied to copyrightRead more about ISP ordered to pay $32 million for contributing to trademark infringement[…]