News

Proposed “Loud Commercial” Regulation

Proposed “Loud Commercial” Regulation

I hate how TV commercials are about twice as loud as the regular programming. Nevertheless, I can’t see how this proposed legislation would be implemented effectively. From what I gather from this story at Yahoo! News, the FCC isn’t especially keen on the idea either. HT to Slashdot.org

New FTC Guidelines for Bloggers Takes Effect December 1st.

New FTC Guidelines for Bloggers Takes Effect December 1st.

Starting on December 1, 2009 the Federal Trade Commission’s new guidelines for testimonials by bloggers, Tweeters, Facebook-ers and others will take effect. These guidelines are set to help determine whether or not paid testimonials or endorsements are covered by the FTC Act. Bloggers who are paid by a company in exchange for a positive reviewRead more about New FTC Guidelines for Bloggers Takes Effect December 1st.[…]

Probelms with Contextual Advertising

Probelms with Contextual Advertising

Google, Yahoo! and others offer advertising services that can pluck words from a web page to create customized advertisements. Contextual Advertising as its called, is a really cool feature but there are some potential problems that companies considering online advertising campaigns should consider. 1. They can make you look bad. See this Business Insider storyRead more about Probelms with Contextual Advertising[…]